CXL: Digital Psychology & Behavioral Design

Understand what motivates your customers to convert.
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
By better understanding the broad psychological principles that drive online engagement, this course will help you focus better, make better decisions, and build higher-converting products.

SKU: CXLDigitalPsychologyBehavioralDesign Categories: , Tags: ,

Additional information

Course Page

Program Length

3h 45min


Brian Cugelman

Cohort-Based Course?



1 Psychology and media 2 Our approach 3 Outcomes 4 Emotional motivators 5 Netflix sign-up emotional design audit 6 Behavioral media 7 Digital product places 8 Digital locators & facilitators 9 Behavioral UI 10 Behavioral UI: Description 11 Behavioral UI: Motivation 12 Behavioral UI: Pressure tactic 13 Behavioral UI: Social influence 14 Behavioral UI: Deciding 15 Behavioral UI: Trust 16 Behavioral UI: Reinforcer 17 Designing processes 18 Psychology inspired design

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

Want to learn the core psychology that is relevant to conversion-focused digital media professionals You work hands-on, where deeper human insight will help you make better and faster decisions You work in any organization where greater conversions will improve your bottom-line


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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