CXL: Google Analytics 4
Be prepared for the next generation of Google Analytics.
Google Analytics has been around for over 15 years and the core of it has largely stayed the same. Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different.
This course will teach you everything you need to get started with GA4 by providing hands-on experience. We will create a sandbox environment together, which will allow you to experience exciting new features first hand including new features available for all users for the first time ever (BigQuery/raw data integrations, funnels, pathing reports, etc). This exciting format will give you everything you need (implementation guide, frameworks, etc) to get started with GA4 on any site.
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