CXL: Google Analytics Audits

Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.
Google Analytics helps you make more money… but only if your data is trustworthy
When Google Analytics (GA) is set up properly, it gives you insights that help you make better decisions:
Decisions that can boost your sales, reduce acquisition costs and bring in better leads.

Unfortunately, most Google Analytics setups are critically flawed.

Since bad data is worse than no data, this means the world’s most popular analytics tool is leading most businesses astray.

This course will show you how to take any Google Analytics account, find what’s broken and fix it. So you know you can trust your data (or your clients’.)

Get ready to become a more well-rounded digital marketer. And learn the skills no data analyst should be without.

SKU: CXLGoogleAnalyticsAudits Categories: , , , Tags: , , ,

Additional information

Course Page

Program Length

2h 38min


Fred Pike

Cohort-Based Course?



1 Level set 2 Account And Property Overview 3 GA Property and View 4 Sending Page Views Correctly 5 The Hostname Filter 6 IP Filters 7 Default Channel Group 8 Site Crawl 9 Content Grouping and Query Parameters 10 GA Events 11 GA Goals 12 PII (Personally Identifiable Information) 13 EEC (Enhanced Ecommerce) 14 Wrapping Up

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



You need a good understanding of Google Analytics to be able to audit a property. This course will be much more meaningful if you have worked in Google Analytics before and understand the basic concepts. Some material may be review for certain students, but we’ll explore these ideas from unique angles. Regardless, intermediate students will learn a lot and dramatically improve their skills. After this course, you’ll want to run some Google Analytics audits on real properties to take your skills to the advanced level.

Who is this course for?

You want a structured way to evaluate a Google Analytics property You want to know exactly where to look for problems You want to know how to fix the problems you find You are responsible for assessing the quality of Google Analytics data


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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