CXL: Google Analytics 4

Be prepared for the next generation of Google Analytics.
Google Analytics has been around for over 15 years and the core of it has largely stayed the same. Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different.

This course will teach you everything you need to get started with GA4 by providing hands-on experience. We will create a sandbox environment together, which will allow you to experience exciting new features first hand including new features available for all users for the first time ever (BigQuery/raw data integrations, funnels, pathing reports, etc). This exciting format will give you everything you need (implementation guide, frameworks, etc) to get started with GA4 on any site.

SKU: CXLGoogleAnalytics4 Categories: , , , Tags: , , ,

Additional information

Course Page

Program Length

5h 09min


Charles Farina

Cohort-Based Course?



1 Introduction to Google Analytics 4 2 Setup: Core Implementation 3 Setup: Admin Overview 4 Setup: Events and Conversions 5 Setup: Other Components: BigQuery, E-Commerce, Privacy, and More 6 Reporting: Standard Reports 7 Reporting: Analysis Module (Funnels, Pathing, and More) 8 Reporting: Segments & Audiences

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You currently use Google Analytics and want to future-proof yourself and any organizations that use GA. You want to get access and knowledge to new features never available in GA standard before including funnels, BigQuery Integration, and pathing. You want to know more than anyone else. Soon everyone will be talking about GA4 properties and you will be ahead of the curve.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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