Section 4 : The Product Experimentation Sprint- Fail Early, Fail Small
Karan Girotra is an award-winning professor of operations, technology and information management (OTIM) in the Johnson School and at Cornell Tech at Cornell University. He has consulted with Microsoft, Samsung, Amazon, and Google, and his book, The Risk-Driven Business Model, is one of the best-performing books on business model strategy.
Pinpoint areas of risk and uncertainty in your product
Run smart experiments using seven key design rules
Use pilots and prototypes to test products before launch
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