CXL: Messaging

We’re in a golden era of B2B product positioning with so much expertise widely available and increased awareness of the importance of positioning.

But how do you translate those strategic positioning decisions into messaging that resonates with other humans, specifically the ones you want in your pipeline? Look up “how to develop product messaging” today and you’ll find thousands of frameworks but little in-depth guidance. Yet messaging in context of your customer’s human experience is how they will come to trust and buy from you. I hope this course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.