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CXL: Intermediate Google Tag Manager

This training program will give you
Greater data governance and control over your tag management.
Knowledge of underutilized and super powerful GTM features.
A thorough QA process and ways to speed up your changes and implementations across teams.

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SKU: CXLIntermediateGoogleTagManager Categories: , , Tags: , ,
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Additional information

Course Page

https://cxl.com/institute/online-course/intermediate-gtm/
Program Length

3h 00min
Instructors

Josh Howard
Cohort-Based Course?

No
Syllabus

1 Intermediate GTM Intro 2 Tracking Engagement: Advanced Video Tracking 3 Tracking Engagement: Page Elements 4 Tracking Ecommerce: The Next Level 5 Deep Dive: Custom Dimensions & Metrics 6 Deep Dive: User ID Tracking 7 Deep Dive: Table Variables 8 Deep Dive: JavaScript Variables 9 Deep Dive: Event Variables 10 Deep Dive: Using Cookies in GTM 11 Deep Dive: GTM API 12 Wrap Up & Resources
Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Program Format

Recorded
Prerequisites

This course is probably not for you if… You still need to brush up on the basic GTM features You’re not familiar with any JavaScript, CSS Selectors, or HTML concepts
Who is this course for?

You want to take advantage of everything GTM can do, not just the basic features. You have used GTM regularly for at least 3-6 months. You have some knowledge of JavaScript, CSS Selectors, and HTML. You consider yourself a “technical marketer” or analyst and want to become even better. You have previously taken a foundational GTM course (including ours) and want to level up.
Pricing

$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.

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