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CXL: Google Ads For Ecommerce

Learn which Google features are excellent, what still requires a human touch, and how to become a superior marketer in this environment.
Using Google Ads for ecommerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.

With all the automation Google offers, it’s more important than ever to know what your role as a manager for Ads is.

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SKU: CXLGoogleAdsforecommerce Categories: , Tags: ,
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Additional information

Course Page

https://cxl.com/institute/online-course/google-ads-ecommerce/
Program Length

48min
Instructors

Susan Wenograd
Cohort-Based Course?

No
Syllabus

1 Using Auction Insights for Brand Intel 2 The Rise of Behavior vs. Keywords 3 Using Experiments to Test Theories 4 Using Audiences and Broad Match to Your Advantage 5 Using Dynamic Search Ads (DSAs) for insights and reach
Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Program Format

Recorded
Prerequisites

None
Who is this course for?

You are in ecomm, and feel stuck with a campaign structure that is simply Shopping and a bunch of manually-managed keywords. You want to reach your ideal user, but know they may not be explicitly searching for your products or solutions. You want to shift more marketing budget to Google, but are maxed out on search query coverage with no way to spend more.
Pricing

$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.

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