CXL: Building An Innovative Product

The top tier tech companies have something in common: They are innovating more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is the by product of great CRO. This mini course will teach you how to leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.

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Additional information

Course Page

Program Length

2h 24min


Chad Sanderson

Cohort-Based Course?



1 Amazon’s success 2 Building an Innovative Product Pt. 1 3 Building an Innovative Product Pt. 2 4 Incentivizing innovation 5 Putting it all together

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

Marketing Professionals


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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