1 VoC Research Principles for CRO 2 Understanding Personas 3 Perceptions 4 Behaviors 5 Motivations & Goals 6 Anxieties (fears, uncertainties, doubts) 7 Data Processing 8 Bonus: Localization
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
This course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.
|Who is this course for?||
You work with customer data and need to get insights from this data. You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties. You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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