CXL: Voice Of Customer Data

Find the real reasons behind customer actions
You think you’re listening to your customer. You’re not. You’re wasting your time. This course will open your eyes to the why, allowing you to filter through all the excuses and symptoms that people complain about. “Shipping costs” or “not enough time” are not the problems….they are the symptoms. Learn the theory and an actionable framework for asking the right questions and collecting the right data so you can find the real reasons why people buy your product or why they don’t.

SKU: CXLVoiceofcustomerdata Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 09min


Ben Labay

Cohort-Based Course?



1 VoC Research Principles for CRO 2 Understanding Personas 3 Perceptions 4 Behaviors 5 Motivations & Goals 6 Anxieties (fears, uncertainties, doubts) 7 Data Processing 8 Bonus: Localization

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



This course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.

Who is this course for?

You work with customer data and need to get insights from this data. You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties. You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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