1 Why we need a user-centric approach to marketing 2 How do we start to adopt a user-centric approach 3 How to better understand your audience without spending a cent 4 Building a picture of your audience using surveys 5 Discover the power of top task analysis 6 Why and how you should be meeting your audience in person 7 Customer journey mapping: What is it and why it can help? 8 How to run a customer journey mapping workshop 9 How to get the most from your user research 10 Involve the user in your campaign design 11 How to test your campaign’s design with users 12 Reflect your customer’s mindset with Card Sorting 13 Ensure website success with a prototype you can test 14 Testing your websites at scale with unfacilitated usability testing 15 How to refine your campaigns post launch
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
You are under pressure to improve your conversion rate. You are unsure which channels are most effective for engaging with your audience. You are being expected to achieve more with less.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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