1 Stories Convey Meaning 2 How to craft a compelling brand story 3 Positioning vs. Messaging vs. Value Proposition 4 Understand the elements of your positioning strategy 5 Your Differentiation Strategy 6 How to craft effective messaging 7 Translate your positioning into a sales play
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?
As a Marketing professional you are responsible for developing your company’s narrative and positioning, how do you start? You’re a salesperson and you want to make it easier for your target customers to understand the strengths of your offering so you can generate more leads. You’re the founder, CEO or executive at a startup that needs to articulate why your product is unique and important to shorten sales cycles and grow revenue.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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