CXL: Ecommerce Forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

SKU: CXLEcommerceforecasting Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 00min


Dave Rekuc

Cohort-Based Course?



1 The leaky customer bucket and why it matters for projections 2 Projecting with percentiles 3 Overview of creating a customer cohort-based forecast 4 Creating your new customer revenue projection 5 Active customer file metrics 6 Recently acquired customer repeat rates 7 Finalizing monthly inputs 8 Review and refine your forecast 9 Creating faster and easier weekly projections 10 Weekly forecasting feedback loop

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You own the growth for your ecommerce brand and need to create accurate projections. You’re a C-level executive that needs to understand better how to forecast revenue accurately. You want to understand deeper how to grow your brand.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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