CXL: Customer Storytelling & Proof

Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
The secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.

This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!

SKU: CXLCustomerstorytellingproof Categories: , Tags: ,

Additional information

Course Page

Program Length

3h 58min


Jordan Greene

Cohort-Based Course?



1 The Power of Customer Storytelling 2 Becoming Customer Obsessed 3 How to Build an Army of Advocates 4 Customer Storytelling Uses 5 The Hero’s Journey 6 Managing 3rd Party Review Sites 7 Case Study Basics 8 Reference Programs

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You work in marketing at a B2B organization You’re a product marketer who wants to accelerate your career You’re a product marketer who wants to develop programs that drive extraordinary outcomes


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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