Section 1 – “Getting to Know Google Analytics” Start by discovering your way around Google Analytics, including both how to use reports and what reports to use when. After this section you’ll know where to find answers like: Basic demographic/psychographic information How your users found you Which pages users are viewing What results you’re getting from all those views Section 2 – “Getting Started” In this section, you’ll start to build your Google Analytics implementation from the ground up, including how to structure your accounts, properties, and views. After this section, you’ll have: The difference between Accounts, Properties, and Views The 3 core views every analyst needs A path to making sure your Google Analytics is able to “tell its story” Section 3 – “Understanding Traffic” It’s time you learned how your users are finding your site! In this section, you’ll cover the various skills you’ll need to properly track your traffic, including: How to avoid “fractured” campaign reports Structuring your incoming traffic tags Fixing traffic sources that don’t report in a useful manner Section 4 – “Understanding Results” With your traffic tagged, and the reports collecting data, it’s time you knew what your results are and tie those results to the proper traffic sources. By the end of this section, you’ll know: The three milestones every user faces in the customer journey How to set Google Analytics goals for each of those milestones How to track your sales By the time you’ve wrapped up this course, you’ll know everything from how to setup Google Analytics, properly structure your traffic, tie that traffic to results, and even the basics of analyzing all those reports so you finally know the story Google Analytics has been trying to tell you all along.
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|Who is this course for?||
You feel overwhelmed looking at analytics reports You know you should learn more about data analytics, but haven’t explored the topic much You’ve been confused by other Google Analytics for beginners courses You’re a marketer whose job could benefit from an increased ability to analyze data You have zero to little knowledge on the inner workings of Google Analytics and you’re tired of missing out You use Google Analytics once in a while but have never been formally trained You’re often asked questions about the performance of your site, but you don’t feel confident jumping right into Google Analytics to get the answer
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